Privacy Policy of X12 Partners.

1. Data Controller

Controller: Nexara Digital LLC
Brand/service: X12 Partners
Address: 150 SE 2nd Ave STE 1403 #6240, Miami, FL 33131, United States of America
Email: [email protected]
Phone: +1 904-892-7164

If another operating entity, representative, provider, or authorized collaborator appears in any contract, proposal, invoice, commercial document, or service order, the details expressly indicated in that document shall prevail for that specific relationship.

2. Scope of Application

This Privacy Policy applies to the x12partners.com website, its landing pages, forms, surveys, diagnostic requests, calendars, communications, contracted services, and commercial relationships linked to X12 Partners.

It also applies to interactions carried out through:

• Forms, surveys, and lead capture pages.
• Appointment bookings, calendars, video calls, calls, and meetings.
• Communications by email, phone, WhatsApp, SMS, chat, CRM, or other business channels.
• Consulting, training, implementation, AI, automation, Neurohub, CRM, and process services.
• Relationships with clients, leads, suppliers, partners, associations, franchises, and collaborators.

3. What Personal Data We Collect

Depending on how you interact with X12 Partners, we may collect different categories of personal and business data.

We do not seek to collect sensitive data such as medical information, ideology, religion, sexual orientation, biometric data, criminal records, or other specially protected data. If you send us sensitive data that is not necessary for the service, we may delete it, block it, or ask you not to share it.

4. How We Collect Your Data

We may collect personal data in the following ways:

• When you complete a form, survey, or diagnostic request.
• When you schedule an appointment, call, meeting, or video call.
• When you contact us by email, phone, WhatsApp, chat, SMS, social media, or CRM.
• When you contract a service, request a proposal, make a payment, or receive an invoice.
• When you participate in training, a seminar, event, workshop, or private session.
• When you provide us with documentation, processes, materials, access, or data to deliver a service.
• When you browse our website through cookies, analytics, logs, or similar technologies.
• When we receive information from providers, collaborators, scheduling tools, CRM, payment platforms, or external systems necessary to provide the service.

5. What We Use Your Data For

We may use your personal and business data for the following purposes:

• Responding to inquiries, forms, diagnostic requests, and requests for information.
• Assessing whether your company fits X12 Partners services.
• Scheduling, confirming, and managing appointments, calls, meetings, or video calls.
• Providing consulting, training, automation, AI, CRM, Neurohub, process, and support services.
• Analyzing processes, business problems, workflows, customer service, sales, marketing, documentation, and internal systems.
• Designing, configuring, testing, and improving automations, assistants, knowledge bases, CRM, integrations, or work systems.
• Managing contracts, proposals, payments, billing, accounting, support, and administration.
• Sending commercial communications, newsletters, invitations, content, reminders, campaigns, or information about services, when permitted by law.
• Improving the security, quality, performance, and operation of the website, forms, platforms, and services.
• Complying with legal, tax, accounting, regulatory obligations, or authority requests.
• Preventing fraud, abuse, unauthorized access, non-payment, misuse, or security incidents.

6. Legal Bases for Processing

When applicable regulations require it, we process your data based on one or more of these legal bases:

• Consent: for example, for certain commercial communications, specific forms, non-essential cookies, or voluntary processing activities.
• Performance of a contract or pre-contractual measures: to respond to requests, prepare proposals, provide services, manage payments, issue invoices, or maintain a contractual relationship.
• Legitimate interest: for security, fraud prevention, service improvement, reasonable analytics, B2B commercial follow-up, lead management, communications related to similar services, or protection of rights.
• Legal obligation: to comply with tax, accounting, commercial, regulatory, consumer, data protection rules, or authority requests.

7. Use of AI, Automation, and Neurohub

X12 Partners may use artificial intelligence tools, automation, assistants, knowledge bases, CRM, integrations, language models, analytics systems, or technology providers to provide services, organize information, respond to requests, improve processes, generate drafts, classify data, support diagnostics, or build internal systems for clients.

When we use client data to configure a Neurohub, assistant, automation, knowledge base, CRM, or internal system, we do so for the purpose of providing the requested or contracted service.

The client must ensure they have a sufficient legal basis to share third-party personal data when necessary, including data from their own clients, leads, employees, suppliers, or users.

AI may support processes, but it does not replace human review when there is a relevant legal, economic, commercial, contractual, labor, tax, reputational, customer service, or decision-making impact.

8. Cookies and Similar Technologies

We may use cookies, pixels, tags, identifiers, scripts, and similar technologies for:

• Technical operation of the website.
• Security and fraud prevention.
• Analytics and usage measurement.
• Experience personalization.
• Marketing, remarketing, or advertising, when permitted or when consent exists if required by law.

You can manage cookies from the banner or preference center available on the website, if applicable, and also from your browser settings. For more information, please see the X12 Partners Cookie Policy.

9. Who We Share Your Data With

We may share personal data with third parties when necessary to provide services, maintain operations, comply with legal obligations, or protect rights.

These third parties may include:

• Technology providers: hosting, forms, CRM, email, WhatsApp, SMS, video calls, calendars, automation, AI, analytics, storage, support, payments, and security.
• Collaborators, consultants, technicians, trainers, or partners involved in providing the service.
• Professional advisors, such as lawyers, accountants, auditors, tax advisors, or compliance consultants.
• Public authorities, courts, regulatory bodies, or third parties when there is a legal obligation, valid request, or need for legal defense.
• Group companies, related brands, or linked operating entities when necessary to provide services, manage clients, or maintain operations.

We do not sell personal data in the traditional sense. However, some laws may consider certain uses of digital advertising, remarketing, or tracking technologies as a “sale” or “sharing.” Where applicable, we will provide opt-out mechanisms.

10. International Transfers

X12 Partners is operated by a United States entity and may use providers located in the United States, European Union, United Kingdom, Latin America, or other countries. Therefore, your data may be processed outside your country of residence.

When required by law, especially for transfers from the European Union, European Economic Area, or United Kingdom, we may use valid mechanisms such as standard contractual clauses, data processing agreements, providers certified under applicable privacy frameworks, additional technical and organizational measures, or other mechanisms recognized by current regulations.

11. Data Retention

We will retain your data for as long as necessary to fulfill the purposes for which it was collected, including:

• Handling your request or diagnostic.
• Managing appointments, proposals, communications, and follow-up.
• Providing the contracted service.
• Complying with legal, tax, accounting, or contractual obligations.
• Defending rights, preventing fraud, or maintaining security.
• Sending commercial communications while there is consent, a legitimate relationship, or until you unsubscribe.

When the data is no longer necessary, we may delete it, anonymize it, or block it in accordance with applicable regulations and our internal policies.

12. Security

We apply reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration, disclosure, destruction, or misuse.

These measures may include access control, permissions, encryption where applicable, backups, logs, information segregation, provider review, access limitation, contractual measures, and least-privilege principles.

No system is completely invulnerable. If we detect a relevant incident affecting your personal data and the law requires notification, we will act in accordance with applicable requirements.

13. Privacy Rights

Depending on your location and applicable regulations, you may have the right to:

• Access your personal data.
• Request correction of inaccurate data.
• Request deletion of data where appropriate.
• Request restriction of processing.
• Object to processing in certain cases.
• Request data portability where applicable.
• Withdraw your consent when processing is based on consent.
• Request information about the categories of data processed, purposes, sources, and recipients.
• Opt out of commercial communications, targeted advertising, sale, or sharing of data where recognized by law.
• File a complaint with the competent data protection or privacy authority.

To exercise your rights, you may write to [email protected], indicating your name, email, country or state of residence, and the right you wish to exercise. We may request additional information to verify your identity before responding.

14. Notice for United States Residents

Depending on your state of residence and whether the applicable legal thresholds are met, you may have additional privacy rights, such as knowing what data we collect, requesting its deletion, correcting inaccurate data, knowing who it is shared with, objecting to certain forms of targeted advertising, sale, or sharing of personal information, and not receiving discriminatory treatment for exercising your rights.

To exercise these rights, write to [email protected] with the subject “Privacy Request,” including your name, email, state of residence, and the right you wish to exercise.

14.1. Do Not Sell or Share / Opt-out

If applicable regulations require an opt-out mechanism, X12 Partners may provide a link or mechanism called “Do Not Sell or Share My Personal Information,” “Opt-out of Targeted Advertising,” or similar. We may also recognize universal opt-out signals such as Global Privacy Control where appropriate.

14.2. Appeals

In some United States states, you may have the right to appeal a decision regarding your privacy request. If applicable, we will indicate the available procedure in our response.

15. Notice for Users in the European Union, EEA, and United Kingdom

If you reside in the European Union, the European Economic Area, or the United Kingdom, you have rights recognized by applicable data protection regulations, including access, rectification, deletion, objection, restriction, portability, withdrawal of consent, and complaint before a supervisory authority.

To exercise your rights, you may write to [email protected]. If you reside in Spain, you may also contact the Spanish Data Protection Agency or another competent authority.

16. Commercial Communications

We may send you communications related to X12 Partners, diagnostics, services, content, events, training, AI, automation, Neurohub, business processes, use cases, newsletters, or commercial proposals, provided there is a legal basis to do so.

You can unsubscribe from commercial communications using the link included in emails when available or by writing to [email protected].

Even if you unsubscribe from marketing, we may continue to send you administrative, contractual, security, billing, or communications related to requested or contracted services.

17. Minors

X12 Partners services are intended for companies, entrepreneurs, executives, and professionals. They are not directed at children under 13 years of age or minors below the applicable minimum age in their jurisdiction.

If we detect that we have improperly collected data from minors, we will take reasonable measures to delete it.

18. Third-Party Data Provided by Clients

If, as a client, you provide us with personal data from your clients, leads, employees, suppliers, contacts, or users to configure systems, CRM, automations, AI, Neurohub, forms, communications, or processes, you are responsible for having the appropriate legal basis to share it with us.

In such cases, X12 Partners may act as a processor, service provider, or equivalent role, depending on the context and applicable regulations. Where appropriate, a data processing agreement or specific contract may be signed.

19. Recordings of Meetings, Calls, and Sessions

Some meetings, calls, video calls, training sessions, or sessions may be recorded for quality, follow-up, internal training, service documentation, proposal preparation, or contractual compliance purposes.

When necessary, we will inform you of the recording before or during the session. If you do not wish to be recorded, you may communicate this before the meeting begins.

20. Automations, CRM, and Commercial Follow-up

We may use CRM, automations, tags, segmentations, reminders, internal tasks, and communication sequences to manage leads, requests, appointments, clients, proposals, and commercial follow-up.

These systems help us respond better, avoid loss of information, remember appointments, segment needs, and maintain orderly communication.

21. Changes to This Policy

We may update this Privacy Policy to reflect legal, technical, commercial, or operational changes. We will publish the current version with its update date.

If the changes are relevant, we may notify you through the website, email, or other reasonable means.

22. Contact

For any questions, requests, or exercise of privacy rights, you may contact:

X12 Partners / Nexara Digital LLC
Address: 150 SE 2nd Ave STE 1403 #6240, Miami, FL 33131, United States of America
Email: [email protected]
Phone: +1 904-892-7164